Why Google Bought Blogger com

Why Google Bought Blogger com: "Pyra was a smart buy for a number of reasons, but page views is certainly there at the top of the list. Blogger.com claims 50-60,000 page views a day, from 30,000 unique viewers. Blogspot.com (a Pyra subsidiary), where anyone can host a personal blog for free, is home to 'over 100,000 blogs, [and] serves more than 60,000 unique visitors per day...'

Watch for those numbers to rocket, as Google advertises their blog service to their massive audience, and the media spreads this blog idea virus. Blogspot.com is home to 100,000 blogs now (each with a banner ad), and 1,000,000 is not far away as blogging grows in popularity. "